The Ride of a Lifetime : Lessons in Creative Leadership from the CEO of the Walt Disney Company
by Robert Iger
- Format:Hardback,272 pages
- Publisher:Transworld Publishers Ltd
- Imprint:Bantam Press
- Published:23 Sep 2019
- Classifications:Autobiography: business & industry,
- Readership:General (US: Trade)
- Professional & Vocational
- Tertiary Education (US: College)
- Dimensions:160 x 240 x 32 (mm)
- Pub. Country:United Kingdom
- For sale in:Greece,
- United Kingdom,
- (See full list)
His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger-think global-and turn Disney into a stronger brand in international markets. Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.
In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including: Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming. Courage.
Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity. Decisiveness.
All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale. Fairness.